ABOUT
CONSENSUAL DOXXING
To provide a glimpse into how our seemingly mundane actions online might have adverse effects on our lives, this project examines the multitude of assumptions that could be made about any individual based on their personal online data, through the example of producing a data analysis based on an individual known as X who agreed for their online activities to be recorded over the course of a week.
Through this exploration and a complimentary deep dive into the issue, this project hopes to encourage a shift in mindset towards the need for more data privacy from consumers.
more about the designer: kiNLIN.XYZ
BEHIND THE ART DIRECTION
IMAGE TREATMENT
The visual direction began with the perspective of being viewed by machines, which inspired the bitmap treatment of images. To enhance the notion of losing your identity to what is being perceived by these entities, the glitching or sweeping effect was used to manipulate these images.
As transparency or the need to present “things as they are” is a core motivation of the project, all images used in the project are lifted directly from the recorded footage during the data collection, which consists of screen recordings of the subject’s phone and laptop activities.
These images are then further manipulated into collages to mimic the loose perceptions that data brokers have of their subjects, hinting their relation to corresponding inferences but not truly representing the truth.
COLOUR TREATMENT & MOUSE MOVEMENT
The overall dark visual tone of the project seeks to jolt these readers to the urgency of the message, with the dominant colour red used not only as a symbol of danger/threat, but also to guide readers to areas that require their attention.
Additionally, the constant trail of red attached to mouse movement is intentional to make readers more aware and weary of their journey across the website, where every move taken can’t be erased and is permanently etched into this online experience.
TYPE CHOICE
The display typeface, Sonic, was chosen as its movement-like extended forms embody how rapid digitisation has made it hard for consumers to see past customised conveniences, therefore requiring those who seek the truth to metaphorically put in effort to understand the message behind what is being presented.
The serif typeface, Cirka, was chosen to express the danger of being intimate and surrendering our identity and essentially ourselves to these entities, as all of this data exchange is being done with consent, whether fully understood or not.
The sans typeface, Neue Machina, was chosen to complement the display typeface, with its geometric features serving as a more legible representation of the robot or machinery aesthetic.
