ABOUT

CONSENSUAL DOXXING

To provide a glimpse into how our seemingly mundane actions online might have adverse effects on our lives, this project examines the multitude of assumptions that could be made about any individual based on their personal online data, through the example of producing a data analysis based on an individual known as X who agreed for their online activities to be recorded over the course of a week.

Through this exploration and a complimentary deep dive into the issue, this project hopes to encourage a shift in mindset towards the need for more data privacy from consumers.

more about the designer: kiNLIN.XYZ
BEHIND THE ART DIRECTION
IMAGE TREATMENT
The visual direction began with the perspective of being viewed by machines, which inspired the bitmap treatment of images. To enhance the notion of losing your identity to what is being perceived by these entities, the glitching or sweeping effect was used to manipulate these images. 

As transparency or the need to present “things as they are” is a core motivation of the project, all images used in the project are lifted directly from the recorded footage during the data collection, which consists of screen recordings of the subject’s phone and laptop activities. 

These images are then further manipulated into collages to mimic the loose perceptions that data brokers have of their subjects, hinting their relation to corresponding inferences but not truly representing the truth.
COLOUR TREATMENT & MOUSE MOVEMENT
The overall dark visual tone of the project seeks to jolt these readers to the urgency of the message, with the dominant colour red used not only as a symbol of danger/threat, but also to guide readers to areas that require their attention.

Additionally, the constant trail of red attached to mouse movement is intentional to make readers more aware and weary of their journey across the website, where every move taken can’t be erased and is permanently etched into this online experience.
TYPE CHOICE
The display typeface, Sonic, was chosen as its movement-like extended forms embody how rapid digitisation has made it hard for consumers to see past customised conveniences, therefore requiring those who seek the truth to metaphorically put in effort to understand the message behind what is being presented.

The serif typeface, Cirka, was chosen to express the danger of being intimate and surrendering our identity and essentially ourselves to these entities, as all of this data exchange is being done with consent, whether fully understood or not.

The sans typeface, Neue Machina, was chosen to complement the display typeface, with its geometric features serving as a more legible representation of the robot or machinery aesthetic.

casual
voyeurism

To further mimic the voyeuristic behaviour of data brokers, the following is the complete unfiltered collection of all recorded online activities when the subject was participating in leisure during the observation period. Feel free to filter as you please and develop your own inferences from the 1400+ data entries collected across the week.

PLEASE NOTE THAT DUE TO THE LIMITATIONS OF THE SOFTWARE, THIS PAGE IS ONLY ABLE TO DISPLAY UP TO 500 ENTRIES AT A TIME. tHEREFORE, READERS WHO ARE INTERESTED TO FILTER THROUGH THE FULL 1400+ ENTRIES COMPLETELY, WILL BE REQUIRED load all entries COMPLETELY BEFORE FILTERING.
TAKE ME TO THE BOTTOM
LEGEND
DAY
TIME
MEDIA CHANNEL
VISITS
TITLE
NOTABLE ACTIONS
DAY 2
20:56:00
Google Chrome
4
WOMEN'S IDLF RAYON GATHER SKIRT | UNIQLO SG
On Last Visit Adds to Cart
DAY 2
16:08:00
Google Chrome
1
Get 2022 health coverage. Health Insurance Marketplace® | HealthCare.gov
NA
DAY 4
17:29:00
Gmail
1
Promotion Mail
DAY 6
13:29:00
YouTube
1
Homepage
NA
DAY 6
15:02:00
Lazada
1
Wacom Store Page
Scrolls Through Listings
DAY 7
00:43:00
Google Chrome
1
New tab
NA
DAY 7
11:04:00
Google Chrome
1
Twitch
NA
DAY 7
00:43:00
Google Chrome
1
User Settings – 1ST KISS MANGA
Scrolls Through Reading List, Exits Page
DAY 5
16:43:00
YouTube
1
memes that i set on fire
Clicks Recommended Video, Plays Video Completely, Reads Comments, Exits App
DAY 4
19:18:00
Shopee
1
Homepage
NA
DAY 3
23:50:00
Google Chrome
1
The Princess in the Dumpster - Chapter 48
Reads Comic Completely
DAY 2
22:23:00
Google Chrome
1
Supermama Online Store – Supermama Store
DAY 6
12:31:00
Google Chrome
1
Subscriptions - YouTube
Scrolls Through Posts
DAY 3
16:45:00
Google Chrome
1
Amazon.sg: rfid card holder - 4 Stars & Up
Exits Website
DAY 4
11:43:00
Shopee
1
Messages
Exits App
DAY 7
11:29:00
Google Chrome
1
Subscriptions - YouTube
Scrolls Through Posts
DAY 3
11:01:00
YouTube
1
玉兔冰皮月饼 免模具 | 三种口味奶黄馅 Make Bunny Snowskin Mooncakes without Using Molds | 3 Flavours Custard Filling
Clicks Recommended Video, Plays a Portion of Video, Exits Video
DAY 3
17:02:00
Lazada
2
Crossing Bold Card Holder With Vertical Card Slots RFID
Closes Page
DAY 5
17:03:00
Google Chrome
1
Dresses | Lovet
NA
DAY 5
22:00:00
Google Chrome
1
Origami Butterfly Chocho Earrings Handmade Jewelry Perfect | Etsy
Scrolls Through Images on Listing, Exits Website
DAY 4
22:07:00
Google Chrome
1
Calina Crop Top | The Editor's Market
Scrolls Through Images on Listing, Exits Page
DAY 3
12:38:00
Gmail
1
LAST WEEKEND 📢 11.11 Capsule Wardrobe
Clicks CTA, Opens in Chrome Browser
DAY 3
15:19:00
Instagram
1
Post by @wakeupsingapore
Reads Post, Exits Post
DAY 3
15:15:00
Instagram
1
Post by @supernormal.space
Reads Post Description, Scrolls Through Images on Post, Likes Post, Exits Post
DAY 1
22:01:00
Gmail
1
New Launch: The C-Capsule Collection
Clicks CTA, Exits App
DAY 1
21:33:00
Google Chrome
3
Tropic Like It's Hot Bundle – Holo Taco
NA
DAY 4
14:21:00
Google Chrome
1
Work It Shirt in Chiffon Green | Young Hungry Free
Scrolls Through Images on Listing, Exits Page
DAY 3
19:12:00
Google Chrome
1
YouTube
NA
DAY 1
02:24:00
Google Chrome
1
DAI
Opens in Chrome Browser
DAY 3
20:36:00
Gmail
2
An update about your BookDepository.com order
Clicks CTA for Tracking Order
DAY 1
22:09:00
Zalora
2
Caffeine Solution 5% + EGCG | The Ordinary
Reads Product Description, Adds to Cart
DAY 2
20:57:00
Google Chrome
1
WOMEN'S COTTON FLARE SKIRT | UNIQLO SG
NA
DAY 4
11:39:00
Gmail
1
We’ve All Pretended About Taiwan for 72 Years. It May Not Work Any Longer.
Clicks CTA, Opens in Chrome Browser
DAY 3
19:44:00
Google Chrome
1
BACK WHEN PEOPLE USE TO PASS OUT DURING MICHAEL JACKSON CONCERT!!! - YouTube
Plays a Portion of Video, Reads Comments, Exits Video, Exits Website
DAY 2
22:27:00
Google Chrome
1
Promotions – Supermama Store
NA
DAY 5
11:37:00
Google Chrome
1
Buy Pacsafe Bags in Singapore & Malaysia - The Wallet Shop
NA
DAY 5
17:15:00
Google Chrome
1
DELLA KNITTED LONG CARDIGAN #MADEBYLOVET (BLACK) | Lovet
Scrolls Through Images on Listing, Exits Page
DAY 2
20:37:00
Google Chrome
1
New tab
NA
DAY 4
21:56:00
Google Chrome
1
Zandy Button Knit Top | The Editor's Market
Scrolls Through Images on Listing, Scrolls Through Related Listings
DAY 6
14:59:00
Lazada
1
Wacom One (DTC-133) Creative Graphic Drawing Tablet with Screen (1,920 x 1,080 resolutions) Battery Free
Scrolls Through Images on Listing, Plays Promotional Video
DAY 3
20:24:00
Shopee
1
Baseus Wireless Smart Tracker Anti-lost Alarm APP GPS Record Anti-Lost
Scrolls Through Images on Listing
DAY 5
14:20:00
YouTube
1
How a New York Sushi Master is Creating a New Omakase — Omakase
Clicks Recommended Video, Plays Video Completely, Reads Comments, Exits Video, Closes App
DAY 2
23:37:00
Google Chrome
1
The Villainess Needs A Tyrant - Chapter 35
Reads Comic Completely, Exits Page
DAY 1
21:44:00
Shopee
1
Shopping Cart
NA
DAY 4
13:58:00
Instagram
1
Post by @lilnasx
Scrolls Through Images on Post, Likes Post, Exits Post
DAY 5
17:01:00
Google Chrome
1
Home | Lovet
NA
DAY 5
09:00:00
Google Chrome
1
New Disturbing Travis Scott Astroworld Details, Negligence, Failures, Lawsuits, & Today''s News - YouTube
Plays Video Completely, Reads Comments, Exits Video
DAY 1
22:18:00
Zalora
1
Matrixyl 10% + HA | The Ordinary
Reads Product Description
DAY 5
18:52:00
Google Chrome
1
Watch Anime Online, Watch English Anime Online Subbed, Dubbed
Scrolls Through Posts, Exits Website
DAY 3
15:12:00
Instagram
1
Post by @teddyfresh
Scrolls Through Images on Post, Exits Post
DAY 4
21:57:00
Google Chrome
1
Zandy Button Knit Top | The Editor's Market
Scrolls Through Images on Listing, Adds to Cart
DAY 2
22:36:00
Zalora
1
Shopping Cart
Looks at Listing of the same Product(s), Closes App
DAY 6
11:13:00
Webtoon
1
True Beauty - Episode 177
Reads Comic Completely, Exits Page
DAY 4
19:52:00
Lazada
1
My Orders - To Review
Scrolls Through Listings
DAY 3
15:17:00
Instagram
1
@student.design User Page
Scrolls Through Posts, Exits Page
DAY 2
12:32:00
YouTube
1
Cat Self Scratcher
Clicks Recommended Video, Plays Video Completely, Exits Video
DAY 1
21:58:00
Gmail
1
Glass Masquerade Double Pack for Nintendo Switch - Nintendo Game Details
Plays Promotional Video, Exits Website
DAY 2
21:02:00
Google Chrome
1
WOMEN'S LIGHT SOUFFLE V NECK CROPPED CARDIGAN | UNIQLO SG
NA
DAY 3
19:12:00
Google Chrome
1
Subscriptions - YouTube
Scrolls Through Posts, Exits Website
DAY 5
11:38:00
Google Chrome
1
Buy Pacsafe Bags in Singapore & Malaysia - The Wallet Shop
NA
DAY 4
14:09:00
Google Chrome
1
STORE 4-11 | Young Hungry Free
NA
DAY 3
16:33:00
Lazada
1
Leather Card Holder - Leather cardholder - Leather Card Case - Leather Card Pouch - Card Sleeve - Oxhide JG4
Scrolls Through Images on Listing, Reads Description
DAY 2
20:27:00
Google Chrome
1
IKEA Cookie Policy | IKEA Singapore - IKEA
Reads Article Completely, Closes Page
DAY 4
19:52:00
Lazada
1
Homepage
NA
DAY 3
17:07:00
Google Chrome
1
Buy RFID Wallets in Singapore & Malaysia - The Wallet Shop
Scrolls Through Listings
DAY 3
20:32:00
Lazada
1
Shopping Cart
Scrolls Through Listings, Removes 3 Listings
DAY 5
23:22:00
Google Chrome
1
Twitch
NA
DAY 6
11:07:00
Gmail
1
The risky rise of ‘buy now, pay later’ apps
Clicks CTA, Opens in Chrome Browser
DAY 4
11:25:00
YouTube
1
1,500 Square Feet 'Japandi' Style Inspired Home in Singapore | Know My Home
Clicks Recommended Video, Plays a Portion of Video, Exits Video
DAY 2
20:29:00
Google Chrome
1
Buy Furniture Online | Furniture Home Ideas - IKEA
NA
DAY 5
12:48:00
YouTube
1
Lady Gaga On The Meat Dress and 19 Other Iconic Looks | Life In Looks | British Vogue
Clicks Recommended Video, Plays Video Completely, Reads Comments, Exits Video, Closes App
DAY 3
12:32:00
Google Chrome
1
New Arrivals Bags | Chrome Industries
NA
DAY 5
17:04:00
Google Chrome
1
Tops | Lovet
NA
DAY 1
21:31:00
Google Chrome
1
holo taco - Google Search
NA
DAY 2
22:30:00
Instagram
1
Post by @designsingapore
Scrolls Through Images on Post, Exits Post
DAY 3
13:46:00
YouTube
1
Homepage
NA
DAY 3
23:47:00
Google Chrome
1
User Settings – 1ST KISS MANGA
Scrolls Through Reading List, Exits Page
DAY 4
22:05:00
Google Chrome
1
Narisa Back-tie Dress | The Editor's Market
Scrolls Through Images on Listing, Exits Page
DAY 1
02:26:00
Google Chrome
1
Science debunks a racist myth about Chinese food
Reads Article Completely, Scrolls Further Down
DAY 1
02:22:00
Shopee
1
Shopping Cart
Selects Latest Item in Cart, Selects Variation, Checks Available Vouchers, Completes Purchase, Exits App
DAY 4
11:39:00
Google Chrome
1
Rei Knit Cardigan (Ecru) – Ohvola
Scrolls Through Images on Listing
DAY 5
01:01:00
Google Chrome
1
1ST KISS MANGA – ✅ Free online manga reading website is updated continuously every day ~
NA
DAY 4
22:00:00
Google Chrome
1
Drena Crop Cardigan | The Editor's Market
Scrolls Through Images on Listing, Scrolls Through Related Listings
DAY 3
15:14:00
Instagram
1
Post by @vicdeangelis
Scrolls Through Images on Post, Likes Post, Exits Post
DAY 7
14:30:00
Shopee
1
Homepage
NA
DAY 2
20:25:00
Shopee
1
Homepage
NA
DAY 4
14:10:00
Google Chrome
1
STORE 4-11 | Young Hungry Free
NA
DAY 4
22:06:00
Google Chrome
1
New Womenswear | The Editor's Market
NA
DAY 5
09:00:00
Google Chrome
1
Subscriptions - YouTube
Scrolls Through Posts
DAY 3
12:31:00
Google Chrome
1
New Arrivals Bags | Chrome Industries
Expands View x 3
DAY 2
22:27:00
Google Chrome
1
ARITA 2016 - CAKE TRAY SPRAY – Supermama Store
NA
DAY 3
15:16:00
Instagram
1
Post by @larslala
Scrolls Through Images on Post, Likes Post, Exits Post
DAY 3
15:15:00
Instagram
1
Post by @meicrosoft
Scrolls Through Images on Post, Likes Post, Exits Post
DAY 1
02:31:00
Google Chrome
1
Inverse
Exits Website
DAY 6
18:38:00
Google Chrome
1
YouTube
NA
DAY 1
21:59:00
Google Chrome
1
The Editor's Market | Shop New Arrivals Online | Women's Fashion
NA
DAY 5
12:06:00
YouTube
1
티티에게 기적이 일어났어요! 감사합니다!!
Plays Video Completely, Reads Comments, Exits Video, Closes App
DAY 3
12:22:00
Shopee
1
My Purchases - To Receive
Scrolls Through Order Shipping Updates
DAY 1
21:47:00
Gmail
1
JR-EAST Train Reservation - Advance Notice: Account Termination
NA
DAY 3
17:10:00
Google Chrome
1
Buy Crossing Elite Bi-fold Leather Wallet With Flap And Coin Pouch RFID - Black in Singapore & Malaysia - The Wallet Shop
Scrolls Through Images on Listing, Exits Page
EPILOGUE

casual
voyeurism

To further mimic the voyeuristic behaviour of data brokers, the following is the complete unfiltered collection of all recorded online activities when the subject was participating in leisure during the observation period. Feel free to filter as you please and develop your own inferences from the 1400+ data entries collected across the week.

PLEASE NOTE THAT DUE TO THE LIMITATIONS OF THE SOFTWARE, THIS PAGE IS ONLY ABLE TO DISPLAY UP TO 500 ENTRIES AT A TIME. tHEREFORE, READERS WHO ARE INTERESTED TO FILTER THROUGH THE FULL 1400+ ENTRIES COMPLETELY, WILL BE REQUIRED load all entries COMPLETELY BEFORE FILTERING.
TAKE ME TO THE BOTTOM TO DO THAT